Season guide · Ramadan 1448
Ramadan 2027 Billboards in Egypt
Ramadan 1448 is expected to begin around 8 February 2027. It is the peak season for outdoor advertising in Egypt, and the best boards are booked one to two months ahead. This page puts the planning in one place: the roads, the formats, the budget and when to book, with real figures from the SkylineDOOH catalogue.
Why Ramadan is the season that matters
Ramadan changes the rhythm of the whole day. Peak traffic moves to the hours before iftar, when everyone is on the road at the same time and stuck in front of the boards for longer than in any other month. After iftar people go out to the streets and malls until suhoor, so lit boards work all night.
That is why the big food, drink, telecom and real-estate brands run their largest campaigns in Ramadan, and why the best positions on the main roads are booked well before the month. Late bookers get what is left, usually at a higher price.
Our full guide to Ramadan billboard advertising covers traffic patterns, creative and measurement in detail. This page is about the 2027 campaign specifically.
The roads that matter in Ramadan
Listed boards on each road in the SkylineDOOH catalogue today. Open a road to see its boards on a map with photos and sizes.
Which format
- Unipoles and mega walls for reach on the Ring Road and the axes, where the pre-iftar traffic stands still.
- Street boards to cover one district around your branches or restaurants, at a lower price per board.
- Digital screens to change the message between daytime and after iftar, and for short campaigns around Eid.
- Lit boards a must in Ramadan: half the movement is after sunset. Always ask whether a board is lit and until what hour.
Sizes and formats in detail in billboard sizes explained, and an overview in what OOH advertising is.
Budget
Figures from 81 boards with published monthly prices in Cairo, Giza and Alexandria (collected March 2026). They are ordinary-month prices, not Ramadan prices: owners quote Ramadan on request, so treat these as a floor. Printing, installation and VAT come on top.
| Campaign | Basis | Total |
|---|---|---|
| Neighbourhood campaign | 3 small street boards × 1 month at the Cairo median of EGP 15,000 (11 published prices) | EGP 45,000 |
| Main-road presence | 1 large board × 2 months at the Cairo median of EGP 46,500 (24 published prices) | EGP 93,000 |
| Three Ring Road unipoles | 3 × 8×24 m unipoles × 1 month at the median of EGP 49,000 (10 published prices) | EGP 147,000 |
Try other cities and formats in the billboard cost calculator, and see the detail in the price guide.
Timeline
- Now to November 2026 Set the goal, area and budget, and compare boards on the map. The top positions on the Ring Road and the 6th of October Bridge are taken on annual contracts in this period.
- December 2026 – January 2027 The booking window for most advertisers. Send booking requests for your dates and lock in printing.
- Late January 2027 Boards up at least a week before the expected start; ask for dated photos of every board.
- 8 February – 9 March 2027 (expected) Ramadan. Watch enquiries and sales in the areas you covered, and have the Eid message ready if your board is digital.
Frequently asked questions
When does Ramadan 2027 start?
Ramadan 1448 AH is expected to begin around 8 February 2027 and end around 9 March, followed by Eid al-Fitr. The exact dates depend on the sighting of the moon, so plan a campaign that is up at least a week before the expected start.
How far ahead should I book Ramadan billboards?
At least one to two months ahead, which means December 2026 or January 2027. The best positions on the Ring Road, 90th Street and the 6th of October Bridge go first, and some are held on annual contracts long before that.
Are billboard prices higher in Ramadan?
Usually yes, because demand rises. The published prices we show are for ordinary months; owners quote Ramadan on request, so treat our figures as a floor rather than a Ramadan estimate.
How many words should a Ramadan billboard have?
As few as possible: one message in about seven words, the brand clearly visible and one way to act. Pre-iftar traffic means longer exposure, but the simple message still wins.
Book your Ramadan 2027 boards now
Compare 8,489 listed boards on a map with photos, sizes and prices, put the ones you like in one proposal and send a booking request for your dates.
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