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Billboard Prices in Egypt (2026): What 81 Listed Billboards Actually Cost
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Billboard Prices in Egypt (2026): What 81 Listed Billboards Actually Cost

SkylineDOOH TeamMarch 18, 20257 min read

Short answer: the median monthly asking price for a billboard in Egypt, across 81 listings with a published price, is EGP 32,000. Small 3×4 m street boards start around EGP 8,000 a month; large Ring Road unipoles run EGP 28,000 to 95,000; digital screens EGP 25,000 to 150,000. Printing, installation and VAT are usually on top.

Where these numbers come from

Most billboard owners in Egypt don't publish prices: you ask for a quote and get a PDF. These figures are the exception. They are the 81 billboards with a published monthly asking price in the inventory listed on SkylineDOOH, originally posted publicly by their owners and collected in March 2026.

Read them with three caveats:

  • They are asking prices, not what was finally paid. Owners negotiate, especially for longer bookings.
  • Some listings are a set of faces sold together, for example a sequence of 3×6 m boards along one road. The price is for the whole set.
  • The sample is small outside Cairo and Giza. Treat the Alexandria figures as indicative.

Billboard prices by city

CityListingsLowestMedianHighest
Cairo52EGP 9,000EGP 34,000EGP 150,000
Giza17EGP 14,000EGP 35,000EGP 200,000
Alexandria10EGP 15,000EGP 25,500EGP 45,000

All prices are per month. Two further listings in Suez (Ain Sokhna and the Galala road) were EGP 8,000 and EGP 35,000.

Cairo and Giza have the same median, but the spread is wide: the same city holds EGP 9,000 boards on Maadi side streets and EGP 150,000 screens on the 6th October Bridge. The road matters far more than the city. Browse what is available in Cairo, Giza and Alexandria.

Billboard prices by format

FormatListingsRange per monthMedian
Small street board (up to 12 m², e.g. 3×4 m)13EGP 8,000 – 20,000EGP 15,000
Standard 6×3 m board12EGP 10,000 – 45,000EGP 22,000
8×24 m unipole10EGP 28,000 – 95,000EGP 49,000
All large boards over 50 m² (unipoles, mega boards, walls)40EGP 16,000 – 200,000EGP 40,000
Digital and LED screens13EGP 25,000 – 150,000EGP 38,000

Boards facing the Ring Road deserve their own line: the 14 listings there ranged from EGP 35,000 to 95,000 a month, with a median of EGP 51,000.

Real examples

  • Autostrad, Maadi, 3×4 m: EGP 9,000 a month
  • Pyramids Road, Giza, 6×3 m: EGP 15,000
  • Al Raml Station unipole, Alexandria, 14×7 m: EGP 30,000
  • Stanley Beach digital screen, Alexandria, 10×5 m: EGP 35,000
  • Katameya Heights unipole on the Ring Road, 8×24 m: EGP 42,000
  • Merghany and Al Thawra digital screen, Heliopolis: EGP 65,000
  • Road 90 entrance from the Ring Road, New Cairo, 8×24 m: EGP 95,000
  • 6th October Bridge digital screen, 10×35 m: EGP 150,000
  • Dahshour Road mega board, 50×10 m: EGP 200,000

What pushes a billboard's price up or down

  • The road. Ring Road, 6th October Bridge, 90th Street and the 26th of July corridor are priced well above side streets of the same city.
  • Size and position. Bigger faces cost more, but a small board at a traffic light that drivers stop at can outperform a large one they pass at speed.
  • Lighting. An unlit board is invisible for half of the day. Ask whether the board is lit and until what hour.
  • Digital airtime. On a screen you usually buy a slot in a loop shared with other advertisers. Compare screens by price per slot and by how often your ad appears per hour, not by monthly price alone.
  • Season. Demand rises before Ramadan and, on the North Coast, through the summer. Book early for those periods.
  • Duration. Owners are more flexible on multi-month bookings than on a single month.

Costs on top of the rent

  • Printing and installation. Usually charged separately for printed boards. Screens need only a digital file in the right resolution.
  • Design. If you don't have an in-house designer.
  • VAT. Listings rarely say whether it is included. Ask.
  • The licence. Billboards on public roads need a licence under Law 208 of 2020. When you rent an existing board, the owner normally holds it. Our guide to billboard and sign licensing in Egypt explains the rules.

Three example budgets

These are simple arithmetic on the medians above, before printing and VAT:

  • A neighbourhood campaign: three small street boards for one month: about 3 × EGP 15,000 = EGP 45,000.
  • A city campaign: one 6×3 m board in Cairo for three months: about 3 × EGP 22,000 = EGP 66,000.
  • A Ring Road presence: three 8×24 m unipoles for one month: about 3 × EGP 49,000 = EGP 147,000.

How to get a real price

Use these figures to check whether a quote is reasonable, then ask for the actual board. On SkylineDOOH you can filter billboards by city, type and size, see the listed monthly price where the owner has published one, and send a booking request for your dates. When a board is booked through the platform, whole months are charged at the monthly rate and extra days at the monthly rate divided by 30.

To turn these prices into a budget, try the free billboard cost calculator: pick a city, a format, how many boards and for how long. The Egypt billboard market report has the same prices by city and format next to the number of boards in each city and area.

Updated October 2026. Earlier versions of this article quoted wider price ranges that were not based on listed prices; we have replaced them with the figures above.

Frequently asked questions

How much does a billboard cost in Egypt?

Across 81 billboards with a published monthly price in Cairo, Giza and Alexandria, the median asking price was EGP 32,000 a month. Small 3×4 m street boards were listed from EGP 8,000 to 20,000, 8×24 m Ring Road unipoles from EGP 28,000 to 95,000, and digital screens from EGP 25,000 to 150,000. Printing and installation are usually extra.

Is printing included in the billboard price?

Usually not. A monthly rate normally covers the space only. Ask the owner whether printing the flex or vinyl and installing it are included, and get the answer in writing before you compare offers.

Are digital billboard screens more expensive than printed billboards?

Per listing, yes: the median digital screen was EGP 38,000 a month against EGP 32,000 overall. But a screen is usually shared with other advertisers in a loop, so the price buys a share of airtime rather than the whole face. Ask how many advertisers share the loop and how long each spot runs.

Who gets the licence for a billboard in Egypt?

Under Law 208 of 2020 every advertisement or sign on a public road needs a licence from the competent authority (the local unit, the new-city authority or the roads authority). When you rent an existing billboard, the owner normally holds that licence. Ask for confirmation that the site is licensed for the period you book.

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