Data report · October 2026
Egypt Billboard Market Report 2026
How many billboards Egypt has, where they are, what formats they come in, and what owners ask per month. Real figures from the SkylineDOOH catalogue and from prices that board owners published, with no estimates.
Key findings
- The SkylineDOOH catalogue lists 8,489 billboard locations in 25 Egyptian cities and regions.
- 75.1% of them are in Cairo (6,371 boards).
- Unipoles are the most common format: 2,880 listings, 33.9% of the catalogue.
- Digital and LED screens are only 4.1% of locations (345 screens).
- The median published asking price for a billboard is EGP 32,000 a month, across 81 boards with a published price.
- 8×24 m unipoles, the Ring Road standard, have a median of EGP 49,000 a month (10 listings).
- Small street boards up to 12 m² start at EGP 8,000 a month, with a median of EGP 15,000 (13 listings).
- The Cairo area with the most boards is New Cairo, with 370 locations.
Billboards by city
Cairo alone has 6,371 of the 8,489 locations.
Live counts from the catalogue, refreshed every hour.
Billboards by format
Unipoles and standard billboards together are 62.6% of the market. Digital screens are still rare.
Catalogue snapshot of October 15, 2026 (8,489 boards). A double-sided board counts once.
The busiest areas
Locations per area. Every area has its own page with a map and photos of the boards.
Cairo
Giza
Alexandria
Billboard prices
Published monthly asking prices of 81 boards whose owners posted a price (collected March 2026). The median is EGP 32,000; the middle half sit between EGP 18,000 – 48,000.
By format and size
| Format | Prices | Middle half | Median | Lowest – highest |
|---|---|---|---|---|
| Small street board up to 12 m², e.g. 3×4 m | 13 | EGP 12,000 – 16,000 | EGP 15,000 | EGP 8,000 – 20,000 |
| Standard board 13–50 m², e.g. 6×3 m | 15 | EGP 14,000 – 31,500 | EGP 22,000 | EGP 10,000 – 45,000 |
| Large board (unipole, mega, wall) over 50 m², e.g. 8×24 m unipoles | 40 | EGP 29,500 – 55,000 | EGP 40,000 | EGP 16,000 – 200,000 |
| Digital / LED screen any size; airtime is often shared | 13 | EGP 33,000 – 70,000 | EGP 38,000 | EGP 25,000 – 150,000 |
| Of which: 8×24 m unipoles the Ring Road standard | 10 | EGP 42,750 – 54,250 | EGP 49,000 | EGP 28,000 – 95,000 |
By city
| City | Prices | Middle half | Median | Lowest – highest |
|---|---|---|---|---|
| Cairo | 52 | EGP 17,500 – 48,500 | EGP 34,000 | EGP 9,000 – 150,000 |
| Giza | 17 | EGP 22,000 – 70,000 | EGP 35,000 | EGP 14,000 – 200,000 |
| Alexandria | 10 | EGP 20,500 – 29,250 | EGP 25,500 | EGP 15,000 – 45,000 |
Two more prices in Suez (Ain Sokhna and the Galala road): EGP 8,000 and EGP 35,000 a month. The Alexandria sample is small; treat it as indicative.
City and format together (median)
| Format | Cairo | Giza | Alexandria |
|---|---|---|---|
| Small street board | EGP 15,000 11 prices | — (1) | — (0) |
| Standard board | EGP 22,000 9 prices | — (4) | — (2) |
| Large board (unipole, mega, wall) | EGP 46,500 24 prices | EGP 37,500 10 prices | EGP 22,000 5 prices |
| Digital / LED screen | EGP 40,000 8 prices | — (2) | — (3) |
"—" means fewer than 5 published prices for that city and format, too few to rely on; the number in brackets is how many there are. Use the format's figure in the first table instead.
To turn these figures into a campaign budget, use the billboard cost calculator; for real examples, read the billboard price guide.
Seasons
- Ramadan is the peak season for outdoor advertising in Egypt: demand for boards on the main roads rises in the weeks before it, and the best sites go first. Ramadan billboard guide.
- The North Coast summer: the catalogue's second-largest cluster of boards is on the North Coast, and demand there is concentrated in the summer season.
- Multi-month bookings: owners are more flexible on price for several months than for a single one.
We publish no figures on seasonal price changes: the published prices were collected in a single month, which is not enough to measure them.
Methodology
- Locations: every board in the public SkylineDOOH catalogue, which combines agencies' own inventory on the platform with boards published openly on Egyptian outdoor advertising sites. These are listings, not a census of every billboard in Egypt, and a board offered by more than one source can appear more than once.
- Cities and areas are as stated in each listing. City and area counts are live and refresh hourly; format counts are a snapshot of October 15, 2026.
- Prices: the monthly asking prices of the 81 boards whose owners published a price, collected in March 2026. They are asking prices, not prices paid; they exclude printing, installation and VAT; a few are for a set of faces sold together. Boards without a published price are left out.
- Sizes are by face area: small up to 12 m², medium 13–50 m², large over 50 m²; digital and LED screens are their own group at any size.
- “Middle half” is the first to third quartile: half of the boards are priced between the two.
How to cite this report
You are welcome to quote any figure on this page with a credit and a link:
SkylineDOOH, "Egypt Billboard Market Report 2026", updated October 15, 2026, https://skylinedooh.com/en/billboard-market-report
Journalists and researchers: for questions about the data or figures for a specific area, email info@skylinedooh.com.