We Built a Billboard Marketplace With 6,800+ Locations — Here's Why

The Problem with Traditional OOH Buying

For decades, buying billboard advertising in Egypt and the broader Middle East has been a frustrating, opaque, and inefficient process. If you wanted to advertise on a billboard, here is what the process typically looked like:

First, you would contact a media buying agency. They would send you a list of available locations, usually via a spreadsheet or PDF with limited information. You would have no way to visualize where these billboards actually were relative to your target audience. Pricing was negotiated behind closed doors, with different clients paying wildly different rates for the same positions.

Then came the back-and-forth. Weeks of emails and phone calls to confirm availability, negotiate rates, request photos of the actual billboard, and understand the surrounding environment. By the time you finalized your choices, some locations would already be taken, and you would start the cycle again.

The entire process from initial inquiry to campaign launch could take four to eight weeks. For an industry that serves time-sensitive marketing campaigns, this timeline was unacceptable. And throughout the process, there was no single source of truth where you could see all available inventory, compare prices transparently, and make informed decisions quickly.

The SkylineDOOH Vision

SkylineDOOH was founded with a simple but ambitious vision: to make outdoor advertising as easy to browse, compare, and book as a hotel room on a travel website. We believed that the OOH industry was ripe for digital transformation, and that both advertisers and billboard operators would benefit from a transparent, technology-driven marketplace.

Our platform brings together the largest aggregated database of billboard inventory in Egypt, accessible through an intuitive interface that lets advertisers explore, evaluate, and act on opportunities in real time.

The Platform: What SkylineDOOH Offers

Interactive Billboard Map

At the heart of SkylineDOOH is an interactive map showing over 6,887 billboard locations across Egypt. Each pin on the map represents a real billboard with detailed specifications including size, type, illumination, facing direction, photos, and pricing information.

Advertisers can zoom into specific neighborhoods, filter by city, billboard type, price range, and availability, and instantly see which locations match their campaign requirements. This visual approach transforms what used to be an abstract spreadsheet exercise into an intuitive, map-based exploration that anyone can understand.

Instant Proposal Generation

Found the perfect billboard locations? With SkylineDOOH, you can select multiple billboards, add them to your proposal, and generate a professional PDF proposal document in seconds. This proposal includes all relevant details: location maps, billboard specifications, photos, pricing breakdowns, and campaign duration options.

These proposals are client-ready, meaning you can share them directly with your team, your clients, or your stakeholders without any additional formatting or design work. What used to take days of agency back-and-forth now happens in under five minutes.

Transparent Pricing

One of the biggest pain points in traditional OOH buying is pricing opacity. Different agencies quote different rates, operators have unpublished price lists, and there is no way to know if you are getting a fair deal. SkylineDOOH addresses this directly by displaying pricing information upfront, enabling true apples-to-apples comparison across locations and operators.

Shareable Proposals

Every proposal generated on SkylineDOOH can be shared via a unique link. This means you can send a proposal to a colleague, client, or approver who can view the full details (including maps and photos) without needing to create an account or install any software. This streamlines the approval process and reduces the time from proposal to decision.

Multi-City Coverage

SkylineDOOH covers billboard inventory across multiple Egyptian cities and highways, giving advertisers a single platform to plan national campaigns. Instead of contacting different operators in each city, you can search, compare, and plan across Cairo, Alexandria, the North Coast, and major intercity highways from one interface.

Who SkylineDOOH Serves

The platform is designed for a wide range of users in the advertising ecosystem:

• Brand Marketers: Marketing teams at brands who want to explore OOH options, compare locations, and generate proposals to present to management for approval.
• Media Buying Agencies: Agency planners who need fast access to available inventory across multiple operators to build media plans for their clients.
• Small and Medium Businesses: Business owners exploring billboard advertising for the first time who need an accessible, no-pressure way to understand the market and pricing.
• Event Organizers: Teams promoting concerts, festivals, exhibitions, and events who need short-term billboard coverage in specific geographic areas.
• Real Estate Developers: Property developers advertising new residential and commercial projects along major highways and in target neighborhoods.

Technology Behind the Platform

SkylineDOOH is built on a modern technology stack designed for speed, reliability, and user experience. The platform features a responsive web application that works seamlessly on desktop, tablet, and mobile devices. Our interactive map leverages geographic information system (GIS) technology to provide accurate billboard positioning and surrounding context.

Behind the scenes, our data team continuously updates the billboard database, verifying locations, updating photos, and confirming pricing and availability. This commitment to data accuracy ensures that what you see on the platform reflects the real-world state of the market.

The Impact So Far

Since launch, SkylineDOOH has fundamentally changed how many Egyptian advertisers approach outdoor media planning:

• Time Savings: Average time from initial search to proposal generation has decreased from weeks to minutes.
• Cost Transparency: Advertisers report making more informed decisions and achieving better value through direct price comparison.
• Broader Exploration: Users consistently discover billboard locations they would never have considered through traditional agency channels, leading to more creative and effective campaign placements.
• Faster Approvals: Shareable proposals with visual maps and complete information accelerate internal approval processes.

Our Vision for the Future

SkylineDOOH is just getting started. Our roadmap includes expanding billboard inventory coverage across the entire Middle East and North Africa region, introducing real-time availability and instant booking capabilities, developing campaign performance analytics and reporting tools, and building integrations with major media planning platforms.

We envision a future where planning an outdoor advertising campaign is as data-driven, transparent, and efficient as buying digital media. A future where every billboard in the region is discoverable, comparable, and bookable from a single platform.

Get Started Today

Whether you are planning your first billboard campaign or your hundredth, SkylineDOOH gives you the tools to make smarter, faster decisions. Explore our interactive map, discover billboard locations you never knew existed, and generate your first professional proposal in minutes.

Visit the SkylineDOOH platform today and experience the future of outdoor advertising in the Middle East. Your next great campaign starts with a single click on the map.